The result shows there has been a significant impact posed by promotional activities of shopping malls in influencing the consumers’ buying behavior pages: 177-182 | 1118 views 70 downloads download (158kb. These activities are: 1 the great indian shopping festival 2 do denims 3 shop more get more the main objective of the project is to study the impact of these above promotional activities and events on the overall sells and the footfall also a part of the project is to study the consumer behavior of those people, who go to the mall.
The present study is based on impact of promotional activities on consumer behaviour at shopping malls shopping malls is a new type of market which came into existence in india since 1994 it is a type of market where various kinds of products are available under one roof my study is on determining the customer’s buying behaviour of customer’s in shopping malls and the satisfaction level of customers in shopping malls.
This project evolves around the buying behavior of the consumer in the shopping malls and their perception about shopping malls rationale of the study shopping mall industry is an upcoming industry in india, as shopping malls are changing the way middle-class indians shop.
Customer behaviour towards shopping malls – a study in bhavnagar (gujarat state, india) promotional activities all most all the district headquarters are booming and are prospective center hubs for various with impulse buying tendency of consumers in the delhi region also concluded that same on the other hand, applebaum (1951. A review on consumer behaviour amongst youth shopping in malls on branded clothing in india in the present marketing environment, competitions among services and products are behaviour of young consumers related to shopping in malls especially buying apparels it. Impact of promotional activities at mall and consumer behaviour “the impact of promotional activites on consumers buying behaviour at shopping malls” chapter 1 introduction:- a ''shopping mall''' or '''shopping centre''' is a building or set of buildings which contain retail units, with interconnecting walkways enabling visitors to easily walk from unit to unit the population is moving towards the middle class or upper middle class this is resulting in the higher disposable income.
Situational factor, which effect consumers buying behavior these promotional techniques affect the consumer buying behavior during the shopping earlier research has revealed that these factors have important relationship with consumer’s buying behavior the impacts of these tools differ from country to country. The present study is based on impact of promotional activities on consumer behaviour at shopping malls shopping malls are increasingly using promotional activities to differentiate the mall from competitors through image / brand communication, to increase traffic (visits) and to stimulate merchandise purchases, in an increasingly competitive environment characterized by over capacity and declining customers. After initial exploratory research at tesco lotus to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior, attitudes towards promotions, and the effects of promotional activities on consumer purchasing behavior.
What i studied that in different shopping malls different age group consumers come and they impact on the buying behavior consumer who visits any shopping mall on mgroad almost comes to visit sahara, metropolitan and mgf shopping mall to study the consumer behavior and experience about shopping malls: a comparative study of among mgf.
Consumer buying behaviour at malls 1dr g chandra sekhar, respondents and shopping malls, purpose of visit, occasion to visit shopping malls are some of the aspects studied in what is the impact on dissatisfaction on consumer purchases 5 how do consumers make purchase decisions 6 what kinds of advertising is the most effective.