Rocky river industries and shanghai fabric ltd have a created a joint venture over the last five years in which rocky river developed shui fabrics, a chinese company that will produce, dye and coat fabric for sale to both chinese and international sportswear manufacturers daft, 2012, p119. Shui fabrics introduction over the past five years, ray betzell has been the general manager of a joint venture between ohio-based rocky river industries and shanghai fabric, ltd. Shui fabrics: a critical analysis of a global problem shui fabrics: a critical analysis of a global problem introduction in this paper we will discuss the.
Shui fabrics is a 50-50 joint venture between the us textile manufacturer and the chinese company engaging in strategic alliances and partnerships is currently the most popular type of direct investment like a joint venture.
Shui fabrics is providing jobs to 3,000 people in a country where the unemployment rate was estimated to be around 30 percent this is a significant and positive economic and sociocultural influence there is also apparently pressure from the local chinese authorities to keep the labor force at shui fabrics at least at its present level.
Shui fabrics employed approximately 3,000 employees in a country where the actual unemployment rate was close to 20 percent (daft, 2012, p19) an analysis of the problems associated with this venture is necessary so that other companies can learn from the mistakes and successes of competitors. Shui fabrics: critical analysis of a global problem introduction shui fabrics is a china based fabric company that is a 50%-50% joint venture between a chinese company and us textile manufacturer at present, it produces dye and coat fabric for both domestic as well as international market.
Shui fabrics is a joint venture between rocky river industries, an ohio based company and shanghai fabric ltd, of china ray betzell, the general manager of shui fabrics along with deputy manager, chui wai, both share difference of opinions pertaining to the direction of the company.
Shu fabrics case study cecily rodgers modern management charles milazzo oct 28 , 2012 i ray btzell vs chiu wai shui fabrics was a joint venture between america-based rocky river industries and shanghai fabrics. Shui fabrics case study october 28, 2010 with the case presented on shui fabrics, the main problem is the labor cost it is contributing to the low roi of 5% the main objective of shui fabrics is to improve the roi from 5% to 20.
Shui fabrics is a joint venture business between an american company, rocky river industries and shanghai fabric ltd from china the partnership began 10 years ago with the goal of producing dye and coat fabric to sell to china and international sportswear manufactures (daft, 2012. Shui fabrics case study essay shui fabrics: a critical analysis of a global problem shui fabrics: a critical analysis of a global problem introduction in this paper we will discuss the shui fabrics case study and its implications on managing in a global environment.