I am permitted to make report on the “4p” strategy of the beximco pharmaceuticals ltd, the largest company in pharmaceutical industry, that has covered the maximum market share marketing mix is a crucial and strategic part of any company. There are some internal factors affecting pricing include the company’s marketing objectives, marketing mix strategy, costs and organizational considerations marketing objectives: the company first has to decide what it wants to accomplish with its particular product offer. Beximco pharma (bpl) is the leading pharmaceutical company based in bangladesh beximco was incorporated in 1976 and commenced operations in 1980 of manufacturing and marketing of bayer ag, germany and upjohn inc.
As the director marketing of beximco pharma, mr rizvi ul kabir is responsible for both marketing and sales of the company prior to his appointment as director marketing of bpl in january 2017, mr rizvi ul kabir served beximco pharma as its ‘executive director, sales’ for about 3 years. Beximco pharma strategy - free download as pdf file (pdf), text file (txt) or read online for free. A marketing strategy plan for jiangxi chenxin pharmaceutical company operating in the medicinal market the theoretical knowledge is presented in this chapter.
Beximco pharmaceuticals limited operates their marketing operation in their day by day next section is swot analysis which includes strengths, weaknesses, opportunities and threats of the beximco pharmaceuticals limited. Beximco pharmaceuticals strategies: business level strategy functional level strategy global strategy corporate level strategy business level strategy: distinguished manufacturing capability in 1980 it was small in operation but big in dreams and passionate with its vision - building a healthier tomorrow where people will live longer, healthier and happier.
Marketing research on beximco pharmaceuticals subject: marketing topic: report the main objective of this report is to analysis marketing research on beximco pharmaceuticals. Since joining beximco pharma in 1987, mr hassan has served in various capacities including chief executive officer and director marketing & commercial mr hassan obtained bachelors degree in public administration and an mba degree from the university of dhaka and executive education in marketing & strategy at university of california, los angeles & north western university, chicago, usa. Beximco pharma offers different demographic types of products based on demographic segmentation beximco pharma very seldom use psychographic psychographic segmentation beximco pharma seldom use behavioral segmentation since its operating in pharmaceutical behavioral industry demographic segmentation for beximcopharmacy beximcopharmacy is using demographic segmentation base on the need of the different type of consumers. Beximco pharmaceuticals limited maintains competition based pricing strategies in the pharmaceuticals market there, is not much price differentiation, in general, among the different companies due to the highly competitive nature of the industry. All right reserved company orientations toward the marketplace for beximco pharma from the mission, vision, business plan and corporate strategy of beximcopharmacy we can easily say the beximcopharmacy focuses on product concept since beximcopharmacy focuses on offering the most quality.
Marketing mix practices of beximco pharmaceuticals limited, swot analysis and conclusion introduction section deals with some elementary issues regarding the background and the process of preparing this report the next section following the introduction helps to know the brief history of beximco pharmaceuticals limited. After all, if large corporations can influence politics and legislations, pharmaceutical companies can just as likely influence medical care and research an assessment of the extent of the pharmaceutical industry’s influence on patient care and medical research can be made through an analysis of its marketing tactics. The main objective of this report is to analysis marketing research on beximco pharmaceuticals general objectives of this reports are to illustrate how market research and statistics cell works in beximco pharmaceuticals limited, to identify the problems confronted by market research and statistics cell of beximco pharmaceuticals limited and to make some recommendations to overcome the problems.
For example, if the objective of beximco pharmaceuticals limited were to increase the market shares of products currently being produced, it would make little sense to increase the research budget of beximco pharmaceuticals limited at the same time simply because the marketing budget was to be increased.
Beximco pharma (bpl) is the leading pharmaceutical company based in bangladesh beximco was incorporated in 1976 and commenced operations in 1980 of manufacturing and marketing of bayer ag, germany and upjohn inc in 1983, the company started manufacturing its own formulations and it launched export operation in 1992.